Who i am

A young woman with shoulder-length brown hair smiling and leaning on fitness equipment in a gym setting.
A young woman with shoulder-length brown hair smiling and leaning on fitness equipment in a gym setting.

Hello, I’m Sam.

I’m a personal trainer who’s trying to do things a little differently.

After over a decade of lifting weights, I decided it was time to qualify and start teaching people what I’ve learned.

My ethos is that fitness should be joyful, personalised, and inclusive - not based on other people’s bodies, not based on trends, and definitely not one-size-fits-all.

So many of us enter the world of fitness through social media and are bombarded with messaging that makes us feel like we’re not good enough to begin. We’re shown images of these perfect people who all fit a certain mold, which we desperately try to squeeze ourselves into.

We’re given advice that sounds sensible but can be extremely dangerous, not to mention confusing.

We’re told there’s only one way to be fit.

And all of that can make us want to quit, or feel like we’re not good enough, and excludes so many people from the beautiful benefits of exercise.

My programmes are tailored to my clients’ individuality, schedules, needs, likes and dislikes.

I believe, and have seen, that the best results are yielded through programmes that are built for you rather than against you.

When you have a programme that you love, you want to keep doing it, and when you keep doing it, you unlock something amazing.

  • Resistance and strength-focused training

  • Mobility routines

  • Nutrition advice

  • Monthly programmes tailored to you, accessible via an app

  • 1:1 and group sessions

  • A holistic approach to fitness

What i offer

real people I have trained

Poppy

A woman with dark hair wearing sunglasses, a sleeveless black top, and a patterned jacket, smiling on a balcony with trees and buildings in the background.

“Before working with Sam I actually hated going to the gym. I’d joined about four different gyms in three months because I never felt comfortable in those spaces. Sam completely changed that for me. She’s shown me how to focus on my own training, trust my technique, and take up space. Training with Sam has completely changed my relationship with the gym.

Thanks to her sessions I now actually don’t find the gyms so scary anymore!”

Una
A woman with short curly hair, light skin with freckles, smiling, wearing earrings and a delicate necklace, dressed in a black top, standing against a beige background.

“I’ve had the joy of working with Sam over the last year and couldn’t recommend her more. Not only does she create truly personal training plans to support me in sustaining a physical career, she also has been incredibly patient, understanding and encouraging to help me overcome my fear of the gym.

Checking in regularly between sessions, her flexibility in supporting both at home & gym workouts, as well as her adaptability in responding to how my body works has been above and beyond. I always look forward to my in-person sessions with her - Sam is not only knowledgeable & supportive, she is so fun and warm and every time I feel so much more motivated and determined to keep progressing!” 

Adela

“I had been training in the gym for a few years before I met Sam, so I felt comfortable with the environment and equipment. However, I didn’t realise I had fallen into a repetitive routine, doing the same exercises over and over. I wanted to branch out- explore mobility work, try more explosive strength training, and generally push myself to do new things. When Sam came into the picture, she gave me the push I didn’t know I needed. She helped me step out of my comfort zone and feel more confident in the gym.

Sam has a great energy to her, so our workouts were also very fun, and even relaxing.

I am so grateful!”

A woman with short blonde hair, wearing a black sports bra and black shorts, is exercising on a pull-up bar in a gym. The gym has a dark background with the word 'PRIMAL' visible on the equipment.
A young woman in a red top hanging from a horizontal bar outdoors in a park, with trees and sunlight in the background.
A person hanging upside down on a jungle gym in a park, with trees and a bench in the background.
A woman with fair skin and long brown hair performing an exercise in a gym. She is wearing a red sports bra and yellow shorts, and is positioned behind a black weight rack with weight plates. There is a potted snake plant on the left and a white heater or radiator on the right. The woman appears to be reaching or writing on the metal frame of the rack.
A woman with dark hair in a bun, wearing an orange top with thin straps, is playing a black grand piano in a room with wooden wall panels and a mirror. A digital clock displays the time as 8:54.

Ready to start?